Market Researchers Who Think Like Marketers

White Papers

Choice-Based Conjoint (CBC) is a powerful methodology that allows you to test a myriad of product configurations in a cost-effective manner.

Download Peel Research White Papers

Name*
First Last
Company Name*
Email*
Choose Your White Paper*
ReCAPTCHA
This form is protected by ReCaptcha v2 Invisible. No action necessary. We checked your authenticity instantly.

How Brands Grow: Part 2 —Why Light Buyers are Key
Everyone has heard of the 80/20 Pareto curve but when it comes to sales, Sharp’s research shows that in a one year analysis period, your top 20% of customers typically account for only 50% of sales, not 80%. Thus, your heavy buyers aren’t as important as you...
Read more →
Should you be fielding research during the Covid-19 pandemic?
There’s not just a risk of conducting the research right now, there’s also risk in postponing it. If you have initiatives that depend on research, you're going to want to ramp those up as quickly as possible when the business climate is right, and skipping the research...
Read more →
How Brands Grow: Part 1—The Double Jeopardy Law Explained
...
Read more →