How Brands Grow: Part 2 —Why Light Buyers are Key

How Brands Grow: Part 2 —Why Light Buyers are Key

Everyone has heard of the 80/20 Pareto curve but when it comes to sales, Sharp’s research shows that in a one year analysis period, your top 20% of customers typically account for only 50% of sales, not 80%. Thus, your heavy buyers aren’t as important as you might think.

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