Consumer Understanding and Targeting
Successful marketing efforts begin with the identification and analysis of the target consumer. Knowledge of your consumers’ needs, attitudes, behaviors and lifestyles guide what products and services to develop to make them happy and helps you identify how to talk to them and how to reach them. Peel has the experience necessary to provide and implement an in-depth research plan to effectively reach your target consumer.
Usage and Attitude
Consumer Segmentation & Targeting
Purchase Drivers, Triggers, Barriers
Purchase Process/Funnel
Consumer Needs Exploration
Successful marketing efforts begin with the identification and analysis of the target consumer. Knowledge of your consumers’ needs, attitudes, behaviors and lifestyles guide what products and services to develop to make them happy and helps you identify how to talk to them and how to reach them. Peel has the experience necessary to provide and implement an in-depth research plan to effectively reach your target consumer.
Usage and Attitude
Consumer Segmentation & Targeting
Purchase Drivers, Triggers, Barriers
Purchase Process/Funnel
Consumer Needs Exploration
Branding
Consumers often buy brands, not products. Building a strong brand is paramount to driving consumer preference, standing out from the competition, and developing healthy margins. Peel has assisted in rebranding dozens of brands and has the research techniques and expertise to guide these efforts.
Brand Awareness and Health
Strengths, Weakness, Gaps to Competition
Positioning Opportunities
Consumers often buy brands, not products. Building a strong brand is paramount to driving consumer preference, standing out from the competition, and developing healthy margins. Peel has assisted in rebranding dozens of brands and has the research techniques and expertise to guide these efforts.
Strengths, Weakness, Gaps to Competition
Positioning Opportunities
New Products
New products are one of the most important growth drivers for many successful brands, yet most new products fail. Launching a new product requires a solid understanding of the target consumer, the range of unmet needs, key category drivers, and the competitive environment. To succeed, marketers must find the right balance between price and offered features and benefits, and develop a motivating and differentiated product positioning in a crowded product space. Peel is experienced in every phase of the new product development process.
Concept Testing
Pricing Optimization
Feature Optimization
Packaging Fulfillment
New products are one of the most important growth drivers for many successful brands, yet most new products fail. Launching a new product requires a solid understanding of the target consumer, the range of unmet needs, key category drivers, and the competitive environment. To succeed, marketers must find the right balance between price and offered features and benefits, and develop a motivating and differentiated product positioning in a crowded product space. Peel is experienced in every phase of the new product development process.
Concept Testing
Pricing Optimization
Feature Optimization
Packaging Fulfillment
Product Optimization
Marketers are continually trying to innovate their products and renovate their brands. The objective could be simply to improve margins but often is to offer consumers better value through an improved product or service proposition. The decision for the product or service change typically hinges upon the net benefit to the brand in terms of incremental volume or profit lift and cost of the innovation. Or, in the case of a cost reduction initiative, an assessment of whether the revised product maintains consumer preference. Whatever your specific product optimization initiative is, Peel has the experience to help you along the way.
Innovation
User Satisfaction and NPS
Pricing Optimization
Product Testing
Marketers are continually trying to innovate their products and renovate their brands. The objective could be simply to improve margins but often is to offer consumers better value through an improved product or service proposition. The decision for the product or service change typically hinges upon the net benefit to the brand in terms of incremental volume or profit lift and cost of the innovation. Or, in the case of a cost reduction initiative, an assessment of whether the revised product maintains consumer preference. Whatever your specific product optimization initiative is, Peel has the experience to help you along the way.
Innovation
User Satisfaction and NPS
Pricing Optimization
Product Testing
Research Planning and Strategy
Solid, strategic research is the foundation for creating an effective marketing strategy and plan for a product category. The planning process involves laying out a situational assessment, developing brand architecture, and mapping a growth plan. Peel’s Awareness & Usage (A&U) approach incorporates a brand health assessment, category purchase drivers using derived importance, category usage, and strengths and weaknesses of the major brands. Insights from these studies allow brand managers to identify key growth opportunities and lay out the framework for their long term strategies.
Situation Assessment
Research Planning
Solid, strategic research is the foundation for creating an effective marketing strategy and plan for a product category. The planning process involves laying out a situational assessment, developing brand architecture, and mapping a growth plan. Peel’s Awareness & Usage (A&U) approach incorporates a brand health assessment, category purchase drivers using derived importance, category usage, and strengths and weaknesses of the major brands. Insights from these studies allow brand managers to identify key growth opportunities and lay out the framework for their long term strategies.
Situation Assessment
Research Planning
Communication
Brand communication includes everything from advertising creative, message copy, point-of-sale creative, and even packaging graphics. Successful messaging typically supports and brings to life a motivating and differentiated product or brand positioning platform. It needs to break through and provide awareness, be memorable, and of course be persuasive. Peel has the experience to assist you in all your brand communication needs.
Awareness Tracking/Ad Tracking
Packaging Graphics
Message Testing
Copy Testing
Brand communication includes everything from advertising creative, message copy, point-of-sale creative, and even packaging graphics. Successful messaging typically supports and brings to life a motivating and differentiated product or brand positioning platform. It needs to break through and provide awareness, be memorable, and of course be persuasive. Peel has the experience to assist you in all your brand communication needs.
Awareness Tracking/Ad Tracking
Packaging Graphics
Message Testing
Copy Testing
