Starting with a sound strategy is critical to a successful marketing campaign. Without it, messaging may not get traction with consumers, resulting in expensive consumer communication program that doesn’t deliver.
When Peel Research Partners had to determine which strategy for an awareness campaign was going to get the most mileage for their client, they found conclusive answers that helped a struggling sector improve sales and generate positive changes in consumer attitudes.
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Packaging redesigns are common for brands looking to update their image and invigorate product sales even though this can be a risky move if there’s not clear direction. An office product company was looking to launch a long overdue redesign of product packaging, but Peel Research Partners uncovered some surprising insights in consumer research—findings that not only made the packaging redesign more successful, but also helped the company to understand and address underlying challenges with its branding strategy.
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Have you ever been in a situation where you have some survey data you’d like to stat test but don’t have the time or want to spend the money to have it professionally tabbed? Then you find a tool on the web to help, but it only allows you to test two numbers at once? What if you have 6 subgroups to test? You then need to test virtually all the combinations one at a time: A vs B, A vs C, A vs D, etc, with both percentages and sample sizes changing every time. Uggh! It will make your head spin and it’s ripe for error!
If this has happened to you, please give our free Excel-based multi-number stat testing tool a spin by filling out the form and clicking the button below. It’s nothing fancy but it gets the job done. Then send us an email and let us know how it went. And if you have suggestions for ways to improve it, we’re all ears!
