How Brands Grow: Part 2 —Why Light Buyers are Key

Everyone has heard of the 80/20 Pareto curve but when it comes to sales, Sharp’s research shows that in a one year analysis period, your top 20% of customers typically account for only 50% of sales, not 80%. Thus, your heavy buyers aren’t as important as you might think.

Should you be fielding research during the Covid-19 pandemic?

There’s not just a risk of conducting the research right now, there’s also risk in postponing it. If you have initiatives that depend on research, you’re going to want to ramp those up as quickly as possible when the business climate is right, and skipping the research could cause delays.

How Brands Grow: Part 1—The Double Jeopardy Law Explained

The Learning Brain

Six Tips to Make the Most out of Traditional (Conscious) Market Research Approaches

Are Non-Conscious Market Research Approaches Ready for Prime-time?

Emerging Market Research Trends

What does Behavioral Economics have to do with Youth Sports?

Market Research Trends – Notes and Observations from The Quirk’s Event 2017 Research Conference