April 25, 2025I recently attended The Quirks Event in Burbank, and I wanted to share some key takeaways about the latest trends…
March 3, 2021Everyone has heard of the 80/20 Pareto curve but when it comes to sales, Sharp’s research shows that in a…
March 6, 2020Some would argue for penetration, others for buy-rate or loyalty but often we’d settle on going after brand “switchers” which…
September 9, 2019This course delves into the inter-working of our brains, both at the subconscious and conscious levels, to help you understand…
November 6, 2018In my last post, I talked about the importance as researchers to continue to strive to be able to measure…
June 14, 2018If you read any of the latest news and literature about the state of the market research industry, you might…
March 13, 2018While traditional research methods are certainly not going to become extinct anytime soon, technology and a deeper understanding of consumer…
October 10, 2017If you’re a market researcher or marketer, you’ve probably heard about “behavioral economics.” It has been quite a buzzword lately.…
March 20, 2017I just attended The Quirk’s Event—the always insightful annual market research conference—held in Irvine, California. I met a bunch of…