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In my last post, I talked about the importance as researchers to continue to strive to be able to measure and understand non-conscious decision making, but that many of the current approaches out there now are over-hyped and not quite ready for prime time.  I also am getting the sense that due to the attention…

If you read any of the latest news and literature about the state of the market research industry, you might think that traditional “conscious” market research approaches such as surveys are old school, misleading, and a waste of time. Those selling “non-conscious” approaches such as behavioral economics models, neuromarketing, biometric, observational (“big”) data, and other…

While traditional research methods are certainly not going to become extinct anytime soon, technology and a deeper understanding of consumer psychology has had a great impact in shaping new market research techniques. Recent reports such as that provided by the Greenbook Research Industry Trends Report show new approaches emerging that can help us conduct research…

If you’re a market researcher or marketer, you’ve probably heard about “behavioral economics.” It has been quite a buzzword lately. Until its development, economists had modeled consumer behavior based on utility theory, which assumes people always make rational decisions by assessing the outcome that will produce the highest benefit, or utility. To the consternation and…