Articles

I recently attended The Quirks Event in Burbank, and I wanted to share some key takeaways about the latest trends in market research. One standout observation: about 95% of the vendor booths were different from the last conference I attended a few years ago.

Everyone has heard of the 80/20 Pareto curve but when it comes to sales, Sharp’s research shows that in a one year analysis period, your top 20% of customers typically account for only 50% of sales, not 80%. Thus, your heavy buyers aren’t as important as you might think.

Some would argue for penetration, others for buy-rate or loyalty but often we’d settle on going after brand “switchers” which sounded good to us. While our strategies made logical sense to us, they were often grounded in unproven marketing rules-of-thumb rather than science and facts about how brand growth really occurs. Byron Sharp, professor of…

This course delves into the inter-working of our brains, both at the subconscious and conscious levels, to help you understand how the brain processes information and stores it into memory. Not only is this helpful information for marketers and market researchers like me, it also provides a variety of excellent, science-based tips on how to…