Unlike some firms that act like order takers, Peel associates take the time to truly understand a client’s business needs and is not afraid to ask tough questions.
- Peel uses an in-depth approach with its clients at the onset of every project to identify the underlying business issues, the strategic objectives, and develop hypotheses to be tested in every study.
- Peel never gives you the bait and switch – assigning you junior researchers after a senior member sells in the project. In fact, Peel’s founder, Rob Riester is personally involved and often your main point of contact on every project.
- Peel never tries to force-fit an off-the-shelf solution when a custom approach is needed.