Market Researchers who think like Marketers
Helping companies grow their bottom line
through smart market research
What if your market research partners....
Peel is a full-service primary market research firm that can help you uncover opportunities and guide you through critical marketing decisions. Our services support all phases of the marketing process from consumer need identification, brand building, new product development, and implementation.
Many firms offer similar services, but what makes us stand out is that we are market researchers who think like marketers.
Helping you through ALL 4 phases of the marketing process
1
Marketing Planning
Establish your current business situation to determine strategic direction and destination goals.
Services
- Attitudes & Usage
- Consumer Segmentation
- Consumer Need Exploration
- Other…
2
Define A Winning Value Proposition
Identify key drivers of preference in the market and define differentiators to aid in brand and/or product positioning.
SERVICES
- Brand Awareness & Health
- Strength & Weakness Analysis
- Purchase Drivers
- Other…
3
Develop The Growth Plan
From market and consumer insights, develop and prioritize strategies to fuel growth penetration vs buy rate strategies, new consumer targets, new products, etc.
SERVICES
- New Product Concept Testing
- Product Renovation
- Packaging Test
- Feature Optimization
- Pricing Optimization
- Home Use Testing
- Other…
4
Implement The Plan, Measure, And Adapt
Optimize the execution of the key marketing activities to drive profitable growth. Continually monitor in market performance, adapt as needed to deliver growth plan.
services
- Brand Health & Perception Tracking
- Customer Satisfaction/NPS
- Creative Testing
- Assortment
- Other…