All Peel associates are veterans in the research industry with over 15 years of experience as both supplier-side and corporate researchers. They have managed and delivered thousands of projects across a wide range of brands, categories, and problems, and their corporate research experience helps them understand the big picture.
Unlike some firms that act like order takers, Peel associates take the time to truly understand a client’s business needs and is not afraid to ask tough questions.
- Peel uses an in-depth approach with its clients at the onset of every project to identify the underlying business issues, the strategic objectives, and develop hypotheses to be tested in every study.
- Peel never gives you the bait and switch – assigning you junior researchers after a senior member sells in the project. In fact, Peel’s founder, Rob Riester is personally involved and often your main point of contact on every project.
- Peel never tries to force-fit an off-the-shelf solution when a custom approach is needed.
Unparalleled Customer Service
We care about your business as if it were our own. All our clients are “big fish” to us and we deeply value our relationships. We strive to make our client’s jobs easier. We’re small, approachable and flexible.