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Archive for the Market Research Category

What does Behavioral Economics have to do with Youth Sports?

What does Behavioral Economics have to do with Youth Sports?
"The theories of behavioral economists can help marketers predict consumer behavior - and you can see examples of behavioral economic principles at work all around us. " If you’re a market researcher or marketer, you’ve probably heard about “behavioral economics.” It has been quite a buzzword lately.Read more

Market Research Trends – Notes and Observations from The Quirk’s Event 2017 Research Conference

Market Research Trends – Notes and Observations from The Quirk’s Event 2017 Research Conference
"Prediction Markets was one of the more interesting topics I heard discussed and presented, because it has the potential to really change the way we think about traditional approaches to quantitative market research." I just attended The Quirk’s Event — the always insightful annual market research conference—heldRead more

DIY Survey Research: Tips for the Savvy, Tricks for Dodging Disaster

DIY Survey Research: Tips for the Savvy, Tricks for Dodging Disaster
There are a bevy of great survey tools available—but how well do you really know your way around? Are you sure you’re getting the accurate answers you need? When it comes to DIY research, what you don’t know can hurt you—but a few tips can go aRead more

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