Archive for the Market Research Category

"One emerging research trend is to integrate behavioral and profiling big data sources with survey methods to get a more holistic picture of your consumer and the effectiveness of your marketing campaigns. " While traditional research methods are certainly not going to become extinct anytime soon, technologyRead more →

"The theories of behavioral economists can help marketers predict consumer behavior - and you can see examples of behavioral economic principles at work all around us. " If you’re a market researcher or marketer, you’ve probably heard about “behavioral economics.” It has been quite a buzzword lately.Read more →