"...There's a lot we can do as research practitioners to maximize the effectiveness of explicit, conscious techniques (such as the common survey), to make them as predictive as possible..." In my last post, I talked about the importance as researchers to continue to strive to be ableRead more →
"Non-conscious market research methods have their own set of issues due to their high costs, complexity of execution, and in some cases potentially misleading results." If you read any of the latest news and literature about the state of the market research industry, you might think thatRead more →