Smart, strategic, and actionable market research.

Archive for the Blog Category

Market Research Trends – Notes and Observations from The Quirk’s Event 2017 Research Conference

Market Research Trends – Notes and Observations from The Quirk’s Event 2017 Research Conference
"Prediction Markets was one of the more interesting topics I heard discussed and presented, because it has the potential to really change the way we think about traditional approaches to quantitative market research." I just attended The Quirk’s Event — the always insightful annual market research conference—heldRead more

DIY Survey Research: Tips for the Savvy, Tricks for Dodging Disaster

DIY Survey Research: Tips for the Savvy, Tricks for Dodging Disaster
There are a bevy of great survey tools available—but how well do you really know your way around? Are you sure you’re getting the accurate answers you need? When it comes to DIY research, what you don’t know can hurt you—but a few tips can go aRead more

Secrets from the Market Research Industry

Secrets from the Market Research Industry
What You Don’t Know Does Hurt You Every industry has its secrets…those little things that clients “just don’t need to know.” But I'm a big believer in transparency. Especially when not knowing can mean the difference between doing what’s best for your business or making a mistakeRead more
Page 2 of 3123

Get New Posts & More